Major responsibilities:
• Responsible for planning, control and all the marketing activities for assigned nutritional products
• To formulate and implement marketing strategies and programs for the assigned products
• To monitor and control marketing expenses within/in line with budget
• Provide input and assist senior marketing manager in preparing the annual marketing plan for the assigned products, and coordinates its effective implementation.
• Responsible for the preparation of POP materials and gimmicks for assigned products, and ensure their effective use by field force
• To perform other related assignments when required.

Skills and knowledge required:
• University graduate majoring in business or science
• Nutritional marketing or strong FMCG marketing background with at least 3 years brand management experience
• Holder of an MBA degree would be an advantage
• Experienced in developing strategy, execution, monitoring and evaluation of a promotion activity
• Experienced in trade marketing & merchandizing

有意向者请联系：mikichen@yingchuang.com

◆Sales Promotion Management
-With Marketing: Implement new product launches throughout the trade; Drive Brands image in field.
-Liaise with Sales and Marketing to ensure trade marketing programs to be conducted successfully, with efficient trade support.
-To plan, control and evaluate national sales promotion expense by project
-Promotion budget control
◆Promoter Management
-To develop National Promoter Management Manual and standardize Promoter Management training materials
-To develop and track promoter training process
-Promoter resource allocation according to city priority and productivity analysis
◆Trade Promotion Projects
-Promoter performance cell phone platform
-Third party marketing service agency to provide the promoter service
-Tailor-made trade plan by channel, by city…

·Education / Experience
University above, 5 years or above relevant working experience in FMCG.
·Special Knowledge
Sales or Trade Marketing knowledge and experience; Promoter management experience;
·Skill
Can communicate both in written and spoken English, good computer skills (excel, word and power point)
Good interpersonal communication skill
Good presentation skill
Strong Strategic & logical thinking
Data analysis skills

有意向者请将简历寄至：mikichen@yingchuang.com