1. Develop and execute holistic marketing plans for brand building & key initiatives
2. Lead development, implementation, and tracking of ATL & BTL activities of China
3. Tailor regional PR, VM, trade promotion, sampling and CRM program to the specific needs & dynamics of local market
4. Work with agency to develop digital strategies & programs to the specific local consumer insights/needs
5. Follow brand guidelines developed by HQ in Japan and obtain proper approval if local adaptations are needed
6. Work closely with sales and training functions to ensure perfect execution of all brand related activities

1. Minimum 5-year working experience in cosmetics industry, international brands preferred.
2. Speak and write fluent English.
3. Result oriented and capable of managing multi tasks.
4. Strong analytical and strategic planning ability.